Meet My Trusted Allies

Senior experts. Shared values.

Real-world results.

This is the powerhouse network I call on when the stakes are high.

These are the seasoned professionals who deliver masterclass content, join me at accelerator days, and work directly with leaders who need focused, senior support.

From strategy to scaling, operations to leadership, product to people, each one brings deep expertise and sharp execution. What makes us different is how we work together: fast, flexible, and fully aligned behind your goals.

We adapt to your needs. Whether you want coaching, team support, or embedded fractional leadership, we bring high-calibre thinking and hands-on action. You can bring us in for a project, or build long-term relationships that grow with your business.

  • Senior expertise when and where you need it

  • Seamless collaboration across disciplines

  • Trusted support that works alongside you to get the job done

When the pressure’s on, these are the people you want on your side.

  • Matteo Sorrentino

    Scaling Strategist | Multi-Business Operator | Expansion & Execution Expert

    What Matteo brings to my clients:
    When my clients are ready to scale, Matteo is the first call I make. He’s taken a single-location business and grown it to 63 branches, led multiple ventures across industries, and knows exactly how to turn strategy into multi-site reality, fast. From finding and outfitting new locations to hiring, operations, brand-building and deal-making, he brings execution power that few can match.

    Why I work with him:
    Matteo brings relentless energy, deep experience, and the confidence of someone who’s done it all, more than once. He moves fast, gets straight to what matters, and helps leaders turn bold growth plans into results on the ground.

  • Aylin Abdullah

    People & Culture | Talent, Retention & Comms Expert | Fractional Chief of Staff

    What Aylin brings to my clients:
    When my clients need to build high-performing teams without sacrificing their culture, Aylin is their trusted advisor. She believes growth doesn’t have to come at the cost of people. It is possible to scale without burnout, confusion and chaos. Her expertise spans talent attraction, retention, internal comms and employer brand, helping leaders foster clarity, connection, and performance within their teams.

    Why I work with her:
    Aylin blends warmth with a genuine commercial edge. As founder of the Human Collective and a non-exec director for several scaling businesses, she brings calm, creative thinking to even the most intricate people challenges.

  • Lucy Brown

    Executive Coach | Leadership Resilience | Trusted Support for CEOs Under Pressure

    What Lucy brings to my clients:
    Lucy supports my clients when the pressure is on and the stakes are high. With a background as a senior leader in fast-moving, high-demand businesses, she knows exactly what it takes to deliver results without burning out. Now an accredited executive coach, she helps CEOs and founders build resilience, manage intensity, and stay focused on what really matters.

    Why I work with her:
    Lucy has lived it. She gets the weight of leadership and knows how to help people stay strong, sharp, and sane in the middle of it all. She brings calm, clarity and hard-won wisdom, and every client who works with her feels it.

  • Paul Johnson

    Product & Strategy | Digital Growth Expert | Customer-Obsessed Challenger

    What Paul brings to my clients:
    Paul helps my clients bring order to chaos. He’s worked with over 50 product teams across sectors, turning vision into sharp, customer-led roadmaps that actually get delivered. Whether you're scaling fast or stuck in drift, Paul cuts through the noise and builds momentum, fast.

    Why I work with him:
    Paul’s bold, insightful, and never afraid to ask the questions no one else will. He’s sharp, quotable, and always focused on the customer. He brings energy, clarity, and commercial thinking to every project, and he's a joy to work with.