About “Blood Sweat & Business”

Your Growth Partner

Scale Faster, Maximise Value, Exit Stronger

I’m Lizzy Arnold, a business transformation expert with 20+ years of experience helping leaders drive fast, focused, EBITDA-positive results.

I’ve worked across FTSE100s, SMEs, and investor-backed businesses—including award-winning transformation work in consulting. Today, I partner with CEOs, ETA operators, and founders to deliver outcomes that matter—profit, progress, and peace of mind.

I believe we need to be at the forefront of using every tool at our disposal—including AI. It’s not about chasing shiny objects—it’s about using smart tech to make better decisions, move faster, and lead more effectively. I help leaders cut through the hype and apply AI in ways that actually drive performance.

Built for Pressure. Wired to Push Limits.

I thrive in high-pressure, high-stakes environments. I’ve built a new life in Italy, written a book, and pushed my limits in sport and business alike—from earning my black belt in kickboxing and managing multimillion-pound transformations to leading teams through complex change. I know what it takes to stay sharp when everything’s on the line—and I bring that mindset to every client I work with.

You take on big challenges. You push limits. You move fast and figure things out as you go. Whether it’s scaling a business, stepping into a CEO role, or driving a turnaround, you’re all in. And you need a growth partner who works the same way.

I work with leaders who:

  • Think like owners, not employees – You’re not just managing a business; you’re maximising its value.

  • Move fast, and with purpose – You want clear, actionable strategies, not corporate fluff.

  • Take calculated risks – Whether it’s an ETA deal, a turnaround, or a high-growth sprint, you’re making bold moves.

  • Never settle – Good enough isn’t good enough. You push for more—because that’s who you are.

If you move fast, take risks, and expect results—you’re in the right place.