This video is part of our 'Team Essentials' series and is designed to help every team member understand the basic commercial terms that drive a business forward. We use a simple example—a cake business—to explain key concepts like revenue, profit, cash flow, gross margin, and net margin.

You'll learn how the money flows into and out of a business, why managing costs is important, and how the work you do every day impacts the overall success of the company. By breaking down these terms into plain English, we show how understanding them can help you make smarter decisions in your role, support the company’s goals, and contribute more effectively.

Whether you're new to commercial thinking or just need a refresher, this video gives you the tools to think more commercially and make a real difference in the business.